Branding

Siren

Siren believes in crafting their products from the ground up, so it’s not surprising that they take extra care in selecting high quality materials that can stand the test of time. They pride themselves on a wide variety of styles, that appeals to a luxury market.

As the brand’s devoted followers grew and Siren expanded into more stores—as well as more styles—the founder sought a creative partner to rethink the brand and its online presence.

To create an exceptional online experience for their customers, we created a website that catered to Siren’s customers—vibrant yet refined, as well as practical—but never ordinary. We used a purple color palette that reflected those in their designs to soften the overall look of the site and print collateral while making the brand look unique.