Branding

The Litchfield Inn

The Litchfield Inn is and independent, historic boutique inn that dates back to the 19th century. Ideally situated among the rolling hills of northwestern Connecticut, the inn is surrounded by stunning natural beauty and is located in the charming New England town of Litchfield. The inn is currently undergoing a refurbishment project that will restore certain common areas, as well as updating the inn’s guest rooms.

To appeal to a high-end clientele, we designed a digital experience that catered to those that were interested in an exceptional experience and were passionate about traveling. We kept the overall look cohesive, elegant and simple by using a palette of dark blues, creams and rich green. For the typography, we utilized a mix of serifs and san serifs to elevate the look.

Lastly, to capture a younger audience and to put forth a fresh visual appeal, we staged the photos of the inn to be bright and clean, along with using younger models in some of the photographs.