Branding

Ruby and Co

Ruby&Co believes in crafting their products from the ground up, so it’s not surprising that they take extra care in selecting high quality materials that can stand the test of time.

As the brand’s devoted followers grew and Ruby&Co expanded into more stores across the US—as well as more styles—the founder sought a creative partner to rethink the brand and its online presence.

To create an exceptional online experience for their customers, we created a website that catered to Ruby&Co's customers—modern yet refined, as well as practical—but never ordinary. We used a color palette that reflected those in their designs to soften the overall look of the site while making it unique.