Branding

Rockford Investment

Rockford Investment is a modern wealth management company known for its high-quality investment advice and seasoned team of professionals.

We were approached by Rockford to initiate a soft rebrand. The objective was to create a new visual identity that would reflect the future of investing, while maintaining their existing brand.

Our strategy was to instil a connection between the previous visual identity and the new one by utilizing elements from the original, and altering it to create a recognizable brand for their clients. We achieved this by using the existing fonts but updating the colors to bold blues and reds, replacing the logo, creating new print marital and updating their visual social presents. This treatment allowed for a seamless transition into the new branding while modernizing the overall brand presents.