Marsa Properties is the holding group that is creating Marsa Ajman, a waterfront 100,000 sqm mixed-use planned development located in the United Arab Emirates. The development will include residential properties, cinemas, movie theaters, office spaces, and luxury shops. Built for the next generation traveler, Marsa Ajman sets a new high standard for the Emirates’ largest city, by ushering in a new wave of luxury for a new era.

The development team had a vision for an inviting, retreat-inspired space, with details that evoke calming energy, while also focusing on the luxury aesthetic of the development.

With an array of offerings to shop, dine, live and stay, it was our goal to unify the three city blocks and infuse them with character. The campaign would include caught-moment lifestyle photography, print, digital, as well as an OOH advertising campaign throughout the Emirates, “Where you come for what you need and stay for what you find.”

The brand design deftly touches every aspect of the planned development, creating a seamless, unforgettable and immersive experience.

More to come on this project soon.